Happy 96th birthday to John E. Coons, education choice visionary

Berkeley law professors Jack Coons (left) and Stephen Sugarman described what we now call education savings accounts – and a system of à la carte learning – in their 1978 book, “Education by Choice.”

John E. Coons was ahead of his time.  

Decades before the term “education savings account” became an integral part of the education choice movement, the law professor at the

Jack Coons, pictured here, co-authored “Education by Choice” in 1978 with fellow Berkeley law professor Stephen Sugarman.

University of California, Berkeley, and his former student, Stephen Sugarman, were talking about the concept. In their 1978 book, “Education by Choice: The Case for Family Control,” the two civil rights icons envisioned a model drastically different from the traditional one-size-fits-all, ZIP code-based school system inspired by the industrial revolution: 

“To us, a more attractive idea is matching up a child and a series of individual instructors who operate independently from one another. Studying reading in the morning at Ms. Kay’s house, spending two afternoons a week learning a foreign language in Mr. Buxbaum’s electronic laboratory, and going on nature walks and playing tennis the other afternoons under the direction of Mr. Phillips could be a rich package for a ten-year-old. Aside from the educational broker or clearing house which, for a small fee (payable out of the grant to the family), would link these teachers and children, Kay, Buxbaum, and Phillips need have no organizational ties with one another. Nor would all children studying with Kay need to spend time with Buxbaum and Phillips; instead, some would do math with Mr. Feller or animal care with Mr. Vetter.” 

Coons and Sugarman also predicted charter schools, microschools, learning pods and education navigators, although they called them by different names. 

Fast forward to Florida today, where the Personalized Education Program, or PEP, allows parents to direct education savings accounts of about $8,000 per student to customize their children’s learning. Parents can use the funds for part-time public or private school tuition, curriculum, a la carte providers, and other approved educational expenses. PEP, which the legislature passed in 2023 as part of House Bill 1, is the state’s second education savings account program; the first was the Gardiner Scholarship, now called the Florida Family Empowerment Scholarship for students with Unique Abilities, which was passed in 2014. 

Coons, who turned 96 on Aug. 23, has been a regular contributor to Step Up For Students’ policy blogs over the years. Shortly after the release of his 2021 book, “School Choice and Human Good,” he was featured in a podcastED interview hosted by Doug Tuthill, chief vision officer and past president of Step Up For Students. 

“It is wrong to fight against (choice) on the grounds that it is a right-wing conspiracy,” said Coons, a lifelong Catholic whom some education observers describe as “voucher left.”  “It’s a conspiracy to help ordinary poor people to live their lives with respect.” 

In 2018, Coons marked the 40th anniversary of “Education by Choice” by reflecting on it and his other writings for NextSteps blog. 

 He said he hopes his work will “broaden the conversation” about the nature and meaning of the authority of all parents to direct their children’s education, regardless of income. 

“Steve (Sugarman) and I recognized all parents – not just the rich – as manifestly the most humane and efficient locus of power,” he wrote. “The state has long chosen to respect that reality for those who can afford to choose for their child. ‘Education by Choice’ provided practical models for recognizing that hallowed principle in practice for the education of all children. It has, I think, been a useful instrument for widening and informing the audience and the gladiators in the coming seasons of political combat.”


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BY Lisa Buie

Lisa Buie is managing editor for NextSteps. The daughter of a public school superintendent, she spent more than a dozen years as a reporter and bureau chief at the Tampa Bay Times before joining Shriners Hospitals for Children — Tampa, where she served for five years as marketing and communications manager. She lives with her husband and their teenage son, who has benefited from education choice.